With a new, hopeful season upon us, there comes a dewy and fresh few months of spring and soon, summer. But most importantly it means the launch of new beauty products. While makeup has been stored away and replaced with Zoom’s beauty filter, the warmer weather and increasingly vaccinated world calls for a dip back into our wands and liners. If you’re looking to ripen your beauty selection, below is a list of seven new and exciting makeup items launching this March.
Wet and Wild Big Poppa Mascara, $6
Wet and Wild’s new mascara promises to volumize and lengthen with its thick hourglass shaped brush and rich black pigment. The formula is infused with castor oil: an ingredient known to add strength and shine to brittle lashes. This means that in addition to wearing makeup, one will be able to boost their natural lashes. The product is also vegan and priced at just $6, so there’s no ethical decision to hold back your purchase.
ColourPop Cheek Dew Serum, $7
ColourPop has decided to hop on the liquid blush trend with a lightweight, easily- blended cheek serum. The thin texture of this product is an excellent match for the sticky, sweaty summer-time weather that tends to melt powders. The product also contains hyaluronic acid and Vitamins C and E which help hydrate the skin. There are 10 different colors available, making the product applicable to a variety of skin types. If you’re looking for a natural, no-stress application blush, this is a great option.
Fenty Beauty Body Sauce, $48
Queen of all things beauty, Rihanna just released a new body luminizer essential for summer. The product is great for those warm summer nights when your tan needs a little extra shimmer. With a silky, transfer-free and sweat-resistant formula, the product is easy to apply and does not drip over time. The Babassu Oil and Vitamin E help moisturize the skin for a shine-from-within effect to create the ultimate summer glow.
Illustration by Alison Barlow
NYX This Is Milky Gloss Lip Gloss, $8.50
A new hydrating, shiny and vegan lip gloss has now entered the market from NYX. Released in early March, the NYX Milky Gloss is the essential everyday lip product. It’s infused with vegan milk and yet smells like a non-vegan vanilla milkshake. There are eight colors to choose from, all infused with curative oils such as jojoba and sunflower. If you’re looking to give your lips some extra love, this is an excellent option.
Tarte Surfer Curl Waterproof Gel Liner, $20
Tarte’s newest release is an exciting vegan, waterproof, glide-on liner. The waterproof formula is ideal for wet summer days or sticky summer nights, and the algae rich formula allows for a tug-free application. This gel liner is a perfect addition to the makeup bag of even the most amateur makeup enthusiast, not to mention the precise tip and accompanying sharpener make for an easy wing application.
Supergoop! Sheerscreen SPF 30, $38
Although this product is technically sunscreen, its lightweight feel and traceless presence make it a perfect springtime primer underneath makeup. It compliments all skin types, and the primer even helps shield skin from blue light, which has become an ever-present concern with increased online activity during the pandemic. The Sheerscreen works just as well on its own as it does under makeup, making it an appealing product for both makeup lovers and those who like a bare-faced look alike. Its vegan and cruelty-free formula are the cherries on top.
Urban Decay 24/7 Shadow Sticks, $26
The new one-swipe eyeshadow product — released by Urban Decay on February 28th— is the ultimate low-maintenance product. The twistable stick eliminates the need for a brush, so it is the perfect to-go make-up essential. With 15 matte, shimmer and metallic shades, one can explore new funky and fun eye looks. The caffeine-infused formula allows for an effortless glide, and the Shadow Stick can also serve as an eyeliner. If you’re looking to ditch the effort of palettes and brushes, this is a top choice.
Whether you’ve been wearing makeup through the pandemic or are just starting to use it again now, this list is a great path towards sprucing up your look. Go colorful and fun with a shadow stick or natural and light with a liquid blush. Either way, you’ll look fresh as the weather begins to warm and the world begins to heal.
Sophie Gern (24C) is from New York City, majoring in Psychology with a minor in Political Science. Outside of the Wheel, Gern is a part of Refugee Revive. In her free time she enjoys photography and exploring restaurants.
